Our Story
So we built something better.
Picture this: A massage therapist with magic hands, spending her evenings copy-pasting appointments between apps. A barber whose fade game is legendary, losing clients because his “booking system” is a notes app and crossed fingers.
These are skilled professionals—people who've mastered their craft through years of dedication. But instead of perfecting their art, they're wrestling with a Frankenstein monster of disconnected tools.
One app for scheduling. Another for payments. Instagram doing triple-duty as portfolio, marketing channel, and makeshift CRM. Text messages scattered across conversations. Google Calendar notifications fighting with appointment reminders from three different services.
The industry calls this “tech stack.” We call it what it is: chaos that steals time from people who deserve better.
Most booking software is built by people who've never cut hair, never taught a yoga class, never had a client text them at 11pm asking to reschedule.
They build for scale, not for sanity. They optimize for their investors, not their users. They add features nobody asked for while ignoring the basics that actually matter.
“I don't need a feature. I need my Tuesday afternoon back.”
— Every service professional we talked to
If it takes more than 5 minutes to set up, we failed. Complexity is a bug, not a feature.
Every feature exists because someone needed it, not because a PM needed a promotion.
Bookings, payments, clients, reminders. One system that actually talks to itself.
The Builder
I'm a software developer who's probably sat in your chair. Haircuts, massages, personal training, acupuncture—I've been a loyal customer to service professionals for years.
I started noticing a pattern. The people I trusted with my health, my appearance, my wellness—they were all struggling with the same thing. Not their craft. Their software.
My barber would text me appointment reminders because his booking app didn't do it reliably. My massage therapist kept a paper calendar as backup. My trainer used five different apps to run his business.
These are people who are world-class at what they do. They deserve tools that respect their expertise, not fight against it.
That's why I'm building Bookt. Not because the world needs another booking app—but because the service professionals I admire deserve one that actually works.
Oscar Villavicencio
Founder, Bookt
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